Loading...
“Only 4 ingredients”: is this the wellbeing-washing of snack culture?
Are we being sold simplicity, or simply being sold to? Walk into any M&S
Written by: Eleanor Hoath
Updated: April 6, 2025
Written by: Eleanor Hoath | Updated: April 6, 2025
Quick Read
- "Only 4 Ingredients" labels on snack bars can be misleading, exploiting the desire for transparency.
- The wellness industry is experiencing a "snackification" trend, with portable snacks often high in sugar and processed ingredients.
- Convenience and marketing buzzwords like "natural" and "clean" contribute to "wellness-washing," obscuring the true nutritional value of snacks.
- Consumers should scrutinize ingredient lists and nutritional information, rather than relying on packaging aesthetics.
Contents
- 1. The four-ingredient fantasy
- 2. The great snackification of wellbeing
- 3. Does convenience trump clarity?
- 4. The illusion of simplicity
- 5. Are brands getting better?
